Many businesses fail to convert cold leads into real deal opportunities.
Below are 5 reasons why.
This post is essential reading if you’re looking to boost your cold email:lead ratio, lead:meeting requested %, follow-up process, and ultimately close more deals.
Not Enough Education or Nurturing:
When a lead shows interest, it’s just the beginning. Failing to provide helpful information or build trust before they book a call could cost you key opportunities. Learn how integrating follow-up ‘sub-sequences’ can make a difference. Read our Cold Email Playbook Vol. 1
Weak Follow-Up Before The Call: Booking a call is just the first step in your sales funnel. Without the right pre-call strategy, you’re missing an opportunity to set the stage for success. Explore our pre-call flows for Calendly and HubSpot to ensure every lead is ready to have a productive conversation. Pre-Call Calendly SOP and Pre-Call HubSpot SOP
Lack of Research Before The Call:
If you don’t understand the prospect’s business or pain points, your pitch will fall flat. You can effectively research your leads using tools like LinkedIn Sales Navigator and company information, arming you with the insights you need.
Generic, Ineffective Sales Emails:
Sending out generic emails can damage your chances of success. Personalized, thoughtful messaging grabs attention and drives engagement. Some examples of what not to do:
❌ “I am happy to” or “I would love to” or “If I am able to” with leads. This diminishes your role in their eyes.
Instead say ✅ “Would you be open to?” Or “Would you be available to?” Or “Would you be interested in?” This keeps it more professional and direct.
❌ “Just following up here” or “I’m following up on my previous message” or “I’m reaching out to”.
Instead ✅ Get straight to the point and keep it conversational “Last week, you mentioned being interested in learning more about our offering. Are you still up for it?” or “A couple of days ago you were interested in a demo. Are you still interested or have you given up on that…what actually happened?”
Talking Too Much About Your Features: Leads aren’t looking for a laundry list of product features—they want solutions to their specific challenges, Product marketing promotes product features, whereas Healthcare & Life Sciences marketing should focus on solving specific industry challenges for your target segment(s).
By following the guidance in this post, you can refine your sales approach, improve conversion rates, and turn cold leads into new deals. Dive in for actionable insights and proven strategies to take your marketing (and sales) game to the next level!
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